October 9 2007

Amusement Leisure and WaterFun merges marketing of waterpark products under the WaterFun Products brand

Calgary, AB - Amusement Leisure has re-aligned the marketing structure of its waterslide and thrill ride sales which serve the Waterpark, Resort and Theme Park business. WaterFun Products has long been a leader in innovation with their patented “Sidewinder and Flash Flood” products, (now over 50 installations worldwide). “Our plan is to continue this innovation with several new exciting products presently in development”, states Scott Getschel, General Manager of WaterFun.

“In an effort to better serve the various market segments in the waterpark business, we have created a separate division to handle our hotel business, (www.HotelWaterParks.com) and combined our waterpark rides and slides under WaterFun Products to create a better selection and focus of our waterpark - resort - theme park business” said Bruce Dalen CEO of Amusement Leisure.  “We liked the name when we acquired the company in 2002 as it is exactly what we design, build and sell, Water Fun Products!”  Amusement Leisure will remain the owner of the various marketing entities and has over 30 years experience in the waterpark industry.

“Waterparks are all about kids and families having fun!  The re-branding and effort is being created to better serve our customers.  Our design team is in development of several new and exciting products, the first scheduled to roll out this fall.  “This is what our clients and the industry need, - fresh new rides that can be marketed to the park patrons to drive growth in the industry”, Dalen exclaimed.

WaterFun Products is excited about the industry future and introduction of its new products over the coming years.  The company will be attending WWA trade show in October and IAAPA in November.  Please stop by our booth to meet our FUN staff and some FUN giveaways.

For more information contact us:
TOLL FREE: 877.644.2202

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